How Should Travel Companies Be Communicating?
The travel and leisure domain is one of the most fast pasted business environments work in. It needs to be as the competition is fierce and customers are expecting every higher levels or service.There are companies out there in the industry that are struggling simple because they cannot keep up with the advances in technology and are being beaten by competitors who can offer their customers better channels of communication. Here we look at 3 advances in communications that travel companies are using to stay one step ahead of the game
Email. Although email is not the most modern of technologies, it is still evolving all the time and companies are increasingly finding new uses for it. Those companies who have embraced this technology, like Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.
Booking online. There are lots of companies now following the trend of taking their whole booking process online and making it automated. The modern customer is a lot more discerning than they used to be and are moving towards the more simple, less time consuming methods of making their booking which these systems can offer. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises domain, will soon struggle
Social media. You must of had your head in the sand if you’ve not caught all the talk about how great (or how bad) social media can be for businesses. However, companies that are at the top of their game or willing to keep an open mind, much like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is one of these social media tools that has been put to good use by a number of travel companies who blog about their offers, news and destinations to attract new customers
Tags: Business, communications, email, Phone, social media